REAL LOVE. They're searching for...REAL LOVE.
Not only is that line reminiscent of lyrics from a popular ’90s song—it also sums up what many people are craving in today’s digital landscape. Granted, it’s not always heartwarming companionship they’re seeking, though. For many, it’s love in the form of content that resonates, and people who share similar ideas, beliefs, and values.
It’s the mere prospect of someone you probably wouldn’t encounter in everyday life inspiring you to become more—and vice versa. This type of connection isn’t bound by vanity engagement or superficial displays of status. Not at all. At its base, it’s a level of support that makes it possible for people to be healthy fans of one another.
Hence, fanbase.love.
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